Social Media for Distributers and Manufacturers

Back in the day, when you wanted to get the word our about your products and services, you would have taken out an ad in the Yellow Pages. You paid for each year’s edition. It was costly and static, and there was no way to determine if anyone even saw your listing.

Social media is like the Yellow Pages on steroids. When you are the owner of a business or in charge of maintaining relationships with customers and vendors, it is important to know how to connect and maintain communication at all times.

When you implement social media for your own brand or business, you can open a dialogue with customers, vendors and other potential business partners or associates you may work with in the future. Social media is an ideal outlet to promote brands with giveaways, contests and announcements and is a great platform to build professional relationships.

The Benefits of Social Media

Social media networks are completely free to use for both personal and business purposes. There is a very short learning curve, and since most of us already have personal accounts on Facebook and Twitter, it’s a no brainer to move to the next level and create a brand page for your business. Facebook even walks you through the process step by step, pointing out each aspect of your page as you go.

When you register for an account on Facebook, Twitter, Pinterest or even Tumblr, you can instantly increase the reach your brand has regardless of the types of products and services you are trying to sell. Create social media pages for your business online to help build long-lasting relationships with potential customers and clients, regardless of the industry you represent.

When you use social media to advertise your brand, there are fewer limitations and restrictions when it comes to reaching specific audiences. You can quickly add posts, images and updates to your social media accounts to keep your viewers and potential customers informed of new releases, sales, discounts and upcoming news you want to share.

Another side benefit is that you can reach customers outside of your immediate target demographic. You can make educated guesses, but you don’t always know where your next customer is coming from. A robust Twitter account gets your message out to the entire world and brings those outside your circle to the table.

Social Media for Business Purposes

Social media is a great way to maintain communication with everyone from family and friends to business associates and networking partners. Perhaps you are seeking new professionals to partner with, or maybe you are on the lookout for new companies for an advertising opportunity, social media helps to save time as opposed to using traditional print methods to market.

When you have social media accounts set up to represent your business or brand, you can easily reach out to ask questions and to get input from individuals who are already your fans online.

A word to the wise: the more consistently you update your social media pages for your business, the easier it is to build a larger base of fans and followers. When you keep your online followers interested and engaged in the content you publish, it is easier to increase sales, and through word of mouth, peak interest in your brand. A social media strategy must have a long tail. Execution is and will always be the key to success.

ERP for Medical Devices

The Medical Device industry is closely related to digital health which involves merging of the genetics and digital revolutions with health, living and society. It permits you to track, manage, and improve wellness as well as improve efficiency in healthcare delivery. Some of the important elements of the medical device industry are:

  • Wireless devices
  • Hardware sensors
  • Microprocessors
  • The Internet
  • Mobile area networks
  • Genomics
  • Health information technology

Enterprise resource planning, (ERP), for medical devices is software that allows your organization to use an integrated applications system to manage your business and automate back office functions. Compliance with the Food and Drug Administration and other regulatory bodies is a challenge in the business world. Fortunately, ERP systems bring together the tools needed to meet these challenges. Some of the benefits are:

  • More efficient workflows.
  • Visibility into processes for ongoing improvement.
  • Data re-entry prevention.
  • Improved data security.
  • Facilitation of collaboration activities.

Medical Device manufacturers need customer relationship management capabilities that support relationship sales strategies, mobile field sales, service support, inventory management, marketing, and accounts planning. Two software products available are:

  • Role-Based Workbenches which increase productivity up to 50 percent. They allow workflow to be configured for each user’s role.
  • A Mobile Metrics application that gives you access to your data from a tablet or smartphone anywhere, anytime.

Being successful in the Medical Device industry depends on your company’s ability to produce high quality products faster than your competition. ERP software solutions provide excellent financial management, product management and customer relations management.

For more information contact us.

5 Reasons You Need Well-Integrated Manufacturing Software

When choosing a manufacturing software, you have many options available. Whether you are a fresh start-up looking to lay down the groundwork for your operations or you are looking to overhaul and increase the annual profit margin of your business, whatever your situation, you know that ERP software has worked for businesses like yours. You want to find the most cost-effective, productive option. So, here’s a few key focal points to consider:


Manufacturing Software for Long-Term Management

You want manufacturing software that will break down the key data for management, so you know the long-term decisions you need to make. First and foremost, you need a software which will give you the comprehensive, bird’s-eye view you need.


Manufacturing Software for Supervisors

In addition to the bird’s-eye view, you want manufacturing software that will let you know what is really going on at any point in time. Your ideal manufacturing software should know, moment-by-moment, what you have on hand in terms of personnel and other resources, and who is responsible for handling those resources.


Manufacturing Software That Is User-Friendly

As has been said many times, the best software in the world is not going to do much good if you don’t know how to use it. Make sure that you have taken the chance to see live demonstrations of the software, how it works, how it tracks information, how you ask for data, how reports will be presented. Consider making a list of the kinds of data you’re looking for, information you want to make sure will be in there and reports you must have.


Manufacturing Software That Will Achieve Buy In

Your manufacturing software has to work for all your employees. As with any major software implementation, make sure you have notified and properly trained all who will be using it. Even if you cannot please everyone in your company, advance notification can do wonders, as well as carefully soliciting opinions.


Manufacturing Software That Will Suit Your Business

Last but by no means least, look for the manufacturing software that will work with your unique business model. Find an ERP vendor that you are willing to view as a business partner, working together for your needs.

Mayer Group would love to be that partner. For more information on Macola 10 and our integrated suite of manufacturing software products, contact us today, and let’s get started.